Euricom Group expanded in the past few years by fully acquiring
or taking control of several companies and brand names or
This expansion had two main purposes: first, to diversify
the offer and create commercial synergies in the export
and food aid sectors.
Second, to link this enormous productive capacity to successful
on the Italian market, and being able in
the process to reach the greater part of consumers through
or supermarket chains. It must be noted here that the commercial
importance of rice and pasta in
Europe is different not only from country to country, but
even from region to region in Italy itself, and is greatly
affected by the individual food traditions.
The markets are very different one from the other. Eachone
demands different varieties of rice, keeping traditional
food habits and new trends.
Nevertheless, since food becomes more and more internationalised,
rice (and pasta) will take a greater strategic relevance.
"Paella" is not served only in Valencia or in
Spain anymore, nor is